The year is 2017. Promoters are tired of receiving physical music samples and would much rather have a document that contains a link to a digital sample. Artists are able to accomplish more in today’s world than ever before, if only they would compile an EPK.
Why should your band even think about this? Here’s why:
1. Branding is your best friend.
An EPK (Electronic Press Kit) is basically your resume. For almost every other occupation, you need some form of collection of stats. People with money like numbers, so provide them. an EPK should be one collection of your accomplishments, music, attitude, etc. all in one place that can be easily transferred to the right party.
2. Your EPK sells you.
That’s right, it’s a tool which can (and should) take the work off of you. Of course, it doesn’t do all of the work for you, but it speaks volumes. Many venues, promoters, magazines, blogs, etc. won’t even consider an artist or group without a press kit. If you don’t have one, you significantly lower your chances of exposure. Having an EPK can benefit artists largely, because it’s something that an be easily sent to partners you’re interested in working with.
3. You’ll actually get a response.
This is it’s own item because of how crucial it is. Imagine you work for a record label, or you’re a promoter. You might see hundred of names fly across your desk each week, maybe even day. If you don’t have a document in front of you with statistics (or something memorable), are you going to remember the band? Survey says: no.
4. Client confidence.
More than just selling you, your EPK shows that you know what you’re doing. Any indie band can send an email requesting a show. An experienced, prepared band will have a kit available for anyone to learn more about them. Compiling your resources together will send you to the top of the list, I promise.
5. Passive marketing.
If you house your EPK on your website, another crucial selling tool of 2017, you might pick up promoters and venues that you weren’t even looking for. Having someone discover you all on your own is loads of work off of your back, and a happy surprise that you can make happen for yourself.
6. Snoopy fans.
The amount of times I’ve used the information that a band has in their EPK in order to recommend them to other friends or journalists is endless. There are snoopy fans like me that enjoy information like that, and it’s useful to have those free agents on the ground, spreading your work for free.
Long story short, it’s endlessly useful to have an EPK, and it won’t hurt your progress. Low on capital? Reach out to us and see what we can do for you. We’re always available to help upcoming artists.
Catch me next week for more information on what should go in your press kit.